Client
Skeletons in Our Closet
Year2024
Project
Classwork- Campaign
Campaign
The Skeletons in Our Closet campaign derives its name from the hidden secrets lurking within the fast fashion industry, symbolized by the skeletons of discarded clothing in our closets. These skeletons represent our fashion choices' environmental and social impacts, often concealed from view. The campaign aims to unearth these hidden truths and bring them to light through bold graphic posters, engaging stickers, and the impactful hashtag #BonestoRiches. By confronting individuals with skeletons in their closets, this campaign challenges them to confront the consequences of their actions and make more sustainable choices for the future.
#BonestoRiches
Participate in the #BonestoRiches initiative by exploring tips and ideas for repurposing clothes. Get creative by transforming items like old jeans into tote bags or enhancing dresses with unique embellishments. Once you've completed your projects, share your creations on social media using the hashtag. This initiative not only extends the life of your clothing but also promotes sustainable fashion and helps reduce waste, positively impacting the environment.
Their Instagram page addresses the pressing issues of fast fashion. It shares current information and facts about the fashion industry, highlighting the environmental and social impacts of unsustainable practices. Alongside this critical commentary, the page provides practical tips for upcycling clothes, empowering followers to take action and reduce waste.
